About Us
Maximal is a consulting and training firm specializing in product management. The firm was founded in 1998 by Greg DiCillo and Ray Wymer with the stated purpose of helping Industrial, B2B companies enhance the effectiveness of their product management organizations.
We are skilled product management practitioners with experience managing product lines, product managers, and business segments. For over 20 years we have trained Industrial, B2B Product Managers in global companies in a broad spectrum of industries helping them achieve superior results through the application of a disciplined methodology for strategic marketing and product management aligned with corporate processes, systems, resources and goals. The result is consistent and repeatable processes that help companies improve their product and market success.
About Greg DiCillo
Founder and President. A consultant leader, problem solver, expert at helping companies achieve superior results through the application of a disciplined methodology for strategic marketing and product management aligned with corporate processes, systems, resources and goals. He has over 35 years of experience in sales, marketing, and product management. As a specialist in Product Management, he has helped industrial companies convert tactical product managers into strategic product marketers who develop market-based product strategies that maximize value and drive growth. He has published numerous articles on Product Management, and is the author of the book Dominate Your Space: Unleashing the Power of Your Product Managers.
About Ray Wymer
Co-founder, Vice President of Maximal Product Management, a firm founded in 1998 specializing in Product Management strategies and development. More than 40 years’ experience in business management, product development and portfolio management holding positions such as Founder/Owner, Business Unit Manager and VP of Engineering in the industrial controls, computer communications and product management industries. As a resource to business owners, business marketers, and product managers, Mr. Wymer is a veteran at applying a disciplined methodology for strategic product planning and product management in the Industrial and Business to Business marketplace.
When you book your free one-hour consultation, you’re not just talking with an operator, you’re talking with one of us. We’ll explore your initial questions and discuss how we can help you further. Our singular goal is to see your company streamline its Product Management to maximize product manager performance and product line profitability.