Dominate Your Space
“As the requirement for strong B2B marketing grows, product management is the cornerstone of assembling true marketing competency. Greg’s book will soon become the must-read reference for all business executives looking to optimize their product portfolios, satisfy customers, and deliver growth.” —John H. Jacko Jr., VP and chief marketing officer, Kennametal Inc.
PRODUCT MANAGEMENT IS WHAT DEFINES A COMPANY
The most crucial component of a company’s success is delivering new and better products—yet one of the most common factors for failure is underutilizing or misunderstanding the role of product management. Dominate Your Space: Unleashing the Power of Your Product Managers explains the essentials for building and sustaining a high-performance product-management team that will oversee all stages of a product’s life cycle and help fuel profits in any economy. In Dominate Your Space you’ll:
- Discover the Thirteen Product-Manager Mistakes (and how to avoid them)
- Find out how to assess the strengths and weaknesses of your organization’s product-management strategies
- Join in on the secrets of an elite cadre who have mastered the product-management techniques guaranteed to drive corporate profits and growth
- Learn the attributes of effective product managers and the powerful role they must play in a company’s future Many executives and thousands of product managers have benefited from the know-how and insights contained in this book.
The bottom line is this: to dominate your space in the market, you must unleash the power of good product management.