Articles on Product Management
Are misunderstandings of the Product Manager job robbing your product managers of success? If you ask individuals to define the Product Manager role, you’ll get as many definitions as the people you ask. In other words, everyone’s perspective about the job is different. Which speaks directly to the fact that the role is not fully […]
The solution lies in the soft skills critical to a product manager’s success. Your product manager is, by nature, one of the most omniscient members of your business community. Like a CEO, the product manager has a bird’s-eye view of your company and your market. The role of a product manager is to take this […]
Are You Using Product Lifecycle Management to Achieve Your Growth Goals? For many organizations, the answer is No. When it comes to Product Lifecycle Management, organizations and their Product Managers tend to place substantial emphasis on the early stage of the product lifecycle, (Introduction) and not nearly enough time on products in the advanced stages […]
Four Essential Product Management Capabilities Product Management in Industrial, B2B organizations needs to think strategically and have a proactive vision and market orientation to go with the ability to manage a business. Unfortunately, organizations often have Product Managers who think more tactically; are reactive, product-centric and prone to managing projects and programs rather than products. […]
Employ these Product Manager Leadership tips and realize better outcomes Product manager leadership is crucial because despite being in charge of their products, product managers rarely have the final say or immediate authority to make wholesale changes. Instead, they must skillfully navigate the organization’s cross-functional matrix to procure the resources they require. Here are four […]
Enhance Product Manager Credibility and Gain Influence Product managers must be credible, and Product manager credibility comes from self-confidence, knowledge, preparedness and the ability to effectively influence decisions and communicate strategy. Unfortunately, many product managers fail to recognize the importance of influence. Product Manager credibility is based in the substance of their recommendations. Product managers […]
Manage Product Managers? These 4 Tips will help you Maximize Product Managers Roles Because most companies long for strategic, forward-looking business leadership from their product managers, it’s crucial that managers actively support the desired behaviors. Here are four tips Managers can implement to maximize product manager roles. TIP #1: DEFINE PRODUCT MANAGER ROLES AND RESPONSIBILITIES. […]
Fix or Avoid these Six Common Product Manager Mistakes and Maximize your Role Happy New Year! The new year offers each product manager time for reflection, assessment, and of course resolutions for self-improvement and greater achievement. The quest to be better product managers is a work in progress as we try to keep pace with […]
If Product Managers have these 5 qualities, they are more likely to be high performers. 1. Entrepreneurial and experimental (versus conservative and bureaucratic). Effective product managers function at a high level as business owners, marketers, strategists and planners. Entrepreneurial product managers perform like CEOs or GMs. As a result, product lines and portfolios are […]
Five Mistakes to Avoid to Maximize Product Manager Performance and Improve Product Success We are asked often about common mistakes that can impede product manager performance and thus the success of products in the marketplace. Experience shows there are five typical problems that product managers should avoid: Mistake 1: Lack of Disciplined or Consistent […]