Are You Using Product Lifecycle Management to Achieve Your Growth Goals? For many organizations, the answer is No. When it comes to Product Lifecycle Management, organizations and their Product Managers tend to place substantial emphasis on the early stage of the product lifecycle, (Introduction) and not nearly enough time on products in the advanced stages […]
Four Essential Product Management Capabilities Product Management in Industrial, B2B organizations needs to think strategically and have a proactive vision and market orientation to go with the ability to manage a business. Unfortunately, organizations often have Product Managers who think more tactically; are reactive, product-centric and prone to managing projects and programs rather than products. […]
Manage Product Managers? These 4 Tips will help you Maximize Product Managers Roles Because most companies long for strategic, forward-looking business leadership from their product managers, it’s crucial that managers actively support the desired behaviors. Here are four tips Managers can implement to maximize product manager roles. TIP #1: DEFINE PRODUCT MANAGER ROLES AND RESPONSIBILITIES. […]